Chinese-style makeup catches eye of young Japanese women – Nikkei Asia

Trends raise interest in cosmetics from Chinese and Taiwanese brands
TOKYO — Chinese-style makeup is trending among Japanese teenage girls and women in their twenties, which is also turning a light onto brands from China’s mainland and Taiwan.
Makeup trends have a history of cross-pollinating in the Asian region, with the latest no exception. “Chunyu” or pure desire makeup is about innocence, but also allure, while “sayu” or plain hot water makeup emphasizes modesty.
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