When it comes to drugstore makeup, not all products are created equally — especially if you're looking for products that will flatter more mature skin. Luckily, social media is full of product recommendations for beauty finds that are affordable and skin-friendly.
Inspired by a video by TikTok user @jessicaenslow, who shared a selection of her favourite drugstore products for mature skin, we've gathered a selection of budget-friendly products from concealer to bronzer to eyeliner, that are must-adds to any cart.
Ahead, we're breaking down the shopper-approved products — and what makes them ideal for mature skin. The best part? They're all under $30.
As you age, your skin tends to look drier and appear duller. Shoppers swears by this primer, in which is infused with hyaluronic acid and vegan collagen — meaning your skin will look and feel hydrated, plump and radiant.
Promising review: One reviewer stated that this product is "great for wrinkled skin" in that "it helps massively to just top up those sections where the wrinkles are getting deeper."
$11 at Walmart Canada
This is a skin-enhancing lotion that will add an extra hint of luminosity to your face. It's also designed to enhance your skin's natural glow while offering an illuminating colour tint.
Promising review: One Amazon reviewer praised the product's hydrating properties. "This feels amazing and the glow is incredible," they wrote. "Makes your skin look so refreshed."
$21 at Amazon
This foundation is formulated with 1% Hyaluronic Acid, and is designed to plump up like a serum while offering buildable coverage. Products with hyaluronic acid are great for mature or aging skin because they can help reduce the appearance of wrinkles and fine lines.
Promising review: One reviewer praised the product's consistency and application."I like that it has a buildable consistency since it's lightweight and doesn't leave a 'cakey' feeling on the skin," they wrote.
$27 at Shoppers Drug Mart
This concealer is specially formulated to reduce redness and fine lines while brightening the look of dull skin.
Promising review: One Amazon reviewer recommended this product because it provides buildable coverage. "It glides on easily and covers as needed. I would recommend it," they wrote.
$10 at Amazon
Since this cream product is super blendable, it won't emphasize fine lines or wrinkles. Instead, it will effortlessly melt into the skin for a weightless look.
Promising review: "I love the way this product blends so easily to give you the perfect depth of contouring! I highly recommend this product," one shopper raved.
$8 at Walmart Canada
This TikTok-famous bronzer is transfer-proof and ultra-lightweight upon application, making it a must-have any age. In addition to using the product as a bronzer, it can also be used as an eyeshadow crease colour, as well.
Promising review: One Amazon reviewer praised the product's versatility upon application, sharing that they "liked this best applied with a large fluffy bronzer brush" to provide a healthy glow, but noted that a smaller brush "can certainly provide a very subtle but buildable bronze."
From $20 at Amazon
The Milani Powder Blush in Coral Cove is a gorgeous shade designed to offer a natural finish and compliment any skin tone. Apply it on the apples of the cheeks, and brush any excess product to the tip of the nose and along forehead for a more youthful flush.
Promising review: "My holy grail! I love this blush because of the blendability, quickness, ease of application, lasting power and colour," said one five-star reviewer.
$13 at Shoppers Drug Mart
When adding a hint of radiance to your complexion, opt for the Milani Baked Highlighter. It's formulated to add a luminous glow to the skin which is ideal for counteracting dull skin.
Promising review: "Perfect highlighter and easy to use — leaves just that extra touch of glow to face," one reviewer wrote.
$18 at Shoppers Drug Mart
The super slender, precision-controlled brush makes it easy to create the perfect eyeliner or cat-eye look. It's super simple to use and offers an intense colour payoff.
Promising review: One reviewer raved about the longevity of this eyeliner, writing that it "lasts all day and the colour doesn't fade."
$14 at Shoppers Drug Mart
This tried and true mascara from L'Oréal is clump-resistant and helps build up lashes evenly and smoothly. Whether you're going for a natural or dramatic look, this mascara is a must-add to cart because it's super versatile.
Promising review: "I've used this mascara for a long time and it's the best!" shared one reviewer.
$8 at Amazon
NYX lip liners are known to be incredibly smooth and easy to apply, which makes them perfect for everyday wear.
Promising review: According to reviewers, this lip liner has "great smooth application and bold colour."
$9 at Amazon
This gloss ensures hydrated lips and a fuller pout which is ideal for dull or dry skin. Its peachy shade is also flattering on a range of skin tones.
Promising review: According to shoppers, the "formula is sticky enough to hold onto your lips, but still extremely comfortable."
$11 at Walmart Canada
Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram.
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